Special Events & Experiences

Young Farmers & Ranchers Competitive Events

YF&Rs from across the country come together to compete in national competitive events. Convention attendees are welcome to attend all rounds of the Discussion Meet competition, the Excellence in Ag presentations, and all announcements related to YF&Rs advancing in the competitions.

Farm Bureau Ag Innovation Challenge

The Ag Innovation Challenge is a national business competition that showcases U.S. startups developing innovative solutions that address challenges facing America’s farmers, ranchers and rural communities.

County President Celebration (invitation only)
Saturday, Jan. 25 2:30 PM

County presidents and their spouses are invited to join this event giving them a chance to meet and greet President Duvall, fellowship with each other, and provide us with an opportunity to say thank you for their continued commitment to their communities, their state and our organization.

Communicate, Collaborate and Influence (CCI) Consumer Engagement Workshop

Saturday, Jan. 25, 1:00 PM

Have you ever struggled to effectively engage with consumers? All convention attendees are invited to attend this pre-convention consumer engagement programming to build your skills and confidence for conveying the significance of agriculture to non-farmers.

The Silent Storm: From Struggle to Strength
Saturday, Jan. 25, 4:30 p.m.

A Forum Hosted by the AFBF Women's Leadership Committee - Hear LaDonna Gatlin tell her story of being diagnosed with Major Depressive Disorder and her struggle to strength as she learned to cope and thrive in her business.

Sunrise Service
Sunday, Jan. 26, 7:00 AM

Join us for a morning of fellowship, music from LaDonna Gatlin and a special message from Former AFBF YF&R Chair, Alisha Schwertner.

Flapjack Fundraiser
Sunday, Jan. 26, 8:00 AM

See what the Foundation accomplished in 2024, what is to come in 2025 and of course find out the 2025 winner of the Book of the Year Award.

Individual Ticket: $100

Reserved Table of 8: $900

Located in the Stars At Night Ballroom

Opening General Session
Sunday, Jan. 26 at 9:30 a.m.

Join us for the Official Welcome, an Address by President Zippy Duvall, presentation of the Farm Bureau Founders Award and find out who wins the State Awards!

Farm Dog of the Year Award

In celebration of farm dogs who work alongside their people to bring nutritious food to our tables and our pets’ bowls, the 2025 Farm Bureau Farm Dog of the Year award ceremony, brought to you by Nestlé Purina PetCare Company, is presented at the AFBF Annual Convention in San Antonio, Texas.

4-H, FFA, and Jr. MANRRS Youth Leadership Program
Sunday, Jan. 26, 8:00 AM

As a 4-H, FFA, or Jr. MANRRS member, you are invited to take part in the Youth Leadership Program at the American Farm Bureau® Convention!

Leadership Luncheon: The Power of Grassroots Leadership
Sunday, Jan. 26, 12:00 PM

Enjoy a plated lunch as county, state and national Farm Bureau leaders gather at the AFBF Leadership Luncheon to celebrate the power of grassroots leadership.

Individual - $85

Reserved Table of 8: $750

Located in the Stars at Night Ballroom

Mid General Session
Sunday, Jan. 26, 4:00 PM

Join us for an inspiring afternoon session with a special keynote address as well as the Farm Dog of the Year and Distinguished Service Awards.

Herding Trust: Driving Consumer Engagement in Agriculture
Monday, Jan. 27, 10:00 AM

Join the AFBF P&E Committee for a session on how to engage with consumers locally! Hear stories from AFBF committee members about their own experiences, let the committee show you the framework for an impactful event and an updated Field to Fork experience!

Closing General Session

Monday, Jan. 27 at 11:30 AM

Join us in wrapping up Convention at our Closing General Session with special guest, Eric Boles, Founder & CEO of Gamechangers, Inc and former Wide Receiver for the Green Bay Packers and New York Jets!

A 10-year Review of AFBF Promotion and Education
Mon., January 27, 2:00 p.m.

Join us to hear a report of the 10-year review as well as an overview of pressing, consumer-facing issues, and the opportunities it all presents for Farm Bureau’s P&E program.