American Farm Bureau Convention

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Trade Show & Cultivation Center

Full Schedule of Events on the Trade Show Floor

About

The Trade Show at the American Farm Bureau Convention brings together thousands of the country’s leading farmers and ranchers to view the latest products and services from the nation’s top agribusinesses. Plan your route through the trade show by previewing the exhibitor floor plan.

Trade Show Events

The agenda below provides a full schedule of events happening on the trade show floor on Saturday, Sunday and Monday. Locations of note include the Cultivation Center Stage, the Ag Insights Hub and the Meetups at the AFBF Booth location.

Trade Show Hours:

Saturday, Jan. 25 - 12:00 p.m. - 5:30 p.m.
Sunday, Jan. 26 - 11:30 a.m. - 3:30 p.m.
Monday, Jan. 27 - 8:00 a.m. - 11:00 a.m.

Saturday, January 25

All times are in Central Time

12:30 p.m.

FMMO Process Update: What Dairy Farmers Need to Know

Details

Cultivation Center Stage

1:00 p.m.

How to Become a Social Media Content Creator

Details

Cultivation Center Stage

1:30 p.m.

Excellence in Action: Celebrating County Farm Bureau Initiatives

Details

Cultivation Center Stage

1:30 p.m.

Building Strong Financial Habits in 2025

Details

Ag Insights Hub

2:00 p.m.

Cybersecurity Resources for Your Farm

Details

Cultivation Center Stage

2:00 p.m.

A Sustainable Future

Details

Ag Insights Hub

2:00 p.m.

Policy Information: Raising Steaks, Beef Producer Mixer

Details

Networking Lounge - AFBF Booth

2:30 p.m.

So You Want to be a Candidate?

Details

Cultivation Center Stage

2:30 p.m.

The ESA Workplan: A Changing Regulatory Landscape for Pesticides

Details

Ag Insights Hub

3:00 p.m.

Managing Groundwater Challenges and Solutions

Details

Cultivation Center Stage

3:00 p.m.

CAUTION: Identify Common Safety Hazards Before You Start

Details

Ag Insights Hub

3:30 p.m.

NASA's Impact on Agriculture

Details

Cultivation Center Stage

3:30 p.m.

Control Weeds, Not Farming! Modern Ag Alliance in Support of U.S. Farmers and Ranchers

Details

Ag Insights Hub

4:00 p.m.

Innovation and Agriculture: Advancements in Biotechnology

Details

Cultivation Center Stage

4:00 p.m.

Driving Efficiency and Innovation: How Case IH Precision Technology Empowers Farmers and Ranchers

Details

Ag Insights Hub

4:00 p.m.

FFA / 4H / Jr. MANRRS Alumni Meet-up

Details

Networking Lounge - AFBF Booth

4:30 p.m.

The Silent Storm: From Struggle to Strength

Details

Cultivation Center Stage

4:30 p.m.

5G, Farming, and Connectivity in Rural America

Details

Ag Insights Hub

5:00 p.m.

Inspiring and Engaging America's Youth through Ag Education

Details

Ag Insights Hub

5:25 p.m.

YF&R Discussion Meet Sweet 16 & Achievement Award Top 10 Announcements

Cultivation Center Stage

Sunday, January 26

11:30 a.m.

Farm Bureau Ag Innovation Challenge

Details

Cultivation Center Stage

11:30 a.m.

Book of the Year Author Signing

AFBFA Booth 753

12:30 p.m.

Partnering to Bring Food to the Table

Details

Ag Insights Hub

1:00 p.m.

From Farmer to Influencer

Details

Cultivation Center Stage

1:00 p.m.

Farm Marketing Revealed: Real World Scenarios for Current Market Dynamics

Details

Ag Insights Hub

1:30 p.m.

Veteran Farmer Award of Excellence Spotlight

Details

Cultivation Center Stage

1:30 p.m.

Transforming Chaos into Clarity: Using Data to Optimize Resources and Navigate Uncertainty

Details

Ag Insights Hub

2:00 p.m.

Monarch Butterfly Update

Details

Cultivation Center Stage

2:00 p.m.

From Farm to Familiar: Simplifying Ag Tech Conversations for Everyday Audiences

Details

Ag Insights Hub

2:30 p.m.

Driving Forward Together: A Conversation with Farm Bureau's Peers

Details

Cultivation Center Stage

2:30 p.m.

Book of the Year Author Signing

AFBFA Booth 753

2:30 p.m.

The Latest in John Deere Precision Upgrades

Details

Ag Insights Hub

3:00 p.m.

What to do when a Solar Contractor Comes Knocking?

Details

Cultivation Center Stage

3:00 p.m.

Getting the Most Out of Your Ag Lending Partnership

Details

Ag Insights Hub

Monday, January 27

8:00 a.m.

YF&R Discussion Meet Final Four

Cultivation Center Stage

9:00 a.m.

Beyond Carbon: Leading the Market for Sustainable Farming

Details

Cultivation Center Stage

9:00 a.m.

YF&R, WLC & P&E Drop-in

Details

Networking Lounge - AFBF Booth

9:00 a.m.

Emerging Tech and New Ideas in Animal Health

Details

Ag Insights Hub

9:30 a.m.

Lightening the Load: Using Humor to Engage Consumers

Details

Cultivation Center Stage

9:30 a.m.

Firewalls in Fighting Fraud

Details

Ag Insights Hub

10:00 a.m.

Herding Trust: Driving Consumer Engagement in Agriculture

Details

Cultivation Center Stage

10:00 a.m.

Mental Health and Safety

Details

Networking Lounge - AFBF Booth